JANE IREDALE MINERAL MAKEUP
24 years ago, Jane Iredale developed mineral makeup in order to "create makeup products that look good, feel good, and are good for the skin." (Read more about Jane Iredale's story here.)
"I'm always guided by wanting the product to look good, feel good and be good for the skin. Being a no-fuss kind of person, I also want it to be easy to apply and multi-functional, so a woman can feel her best in the shortest amount of time. The brand now reaches women of all ages and nationalities.
Embedded in the DNA is the belief that makeup is at its best when it doesn’t try to make a woman conform to the latest fashion trends, but embraces her natural beauty and allows her personality to shine.
It seems to me that the possibilities are endless."
Feed, Fortify, Finish™ is our holistic approach to healthy beauty. Our supplements, skincare and makeup work synergistically in helping you achieve a beautiful complexion that is nourished, nurtured and naturally radiant—skin beauty inside and out.
Each step in the Feed, Fortify, Finish system is designed to enhance the appearance of your skin and help you see faster and longer-lasting results from your beauty regimen. The Skincare Supplements FEED the skin. Our skincare system cleanses, tones and moisturizes to FORTIFY the skin and create a smooth surface for makeup. High-performing mineral cosmetics provide effective skincare benefits as they FINISH your look with modern, wearable color and a soft-focus, luminous effect that brings your natural beauty to light.
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